Perfect 10 | The Kia EV9

Don't miss the Big Game ad featuring the all-new 2024 Kia EV9, the first mass market three-row EV SUV in America. The EV9 is the centerpiece of a campaign that highlights the power that lives in all of us, the power to brighten someone’s day.

Set to Cat Power and Coldplay’s collaborative track “Wish I Was Here,” a determined young figure skater finishes her program and looks up to see an empty seat beside her Dad. As the two drive away from the arena, the father quickly recognizes his daughter’s disappointment that someone special wasn’t there and detours into the woods and through the snow to a frozen pond in front of a secluded cabin. After the father quickly strings lights among the bushes and sets up a large speaker – all powered by the EV9’s Vehicle to Load (V2L)¹ capability – the young girl delivers a flawless encore performance on the makeshift ice rink for an audience of one, her grandfather, who watches from inside the cabin.

The 2024 Kia EV9 seats 7, has an EPA-estimated range of up to 304 miles, and can charge from 10% to 80% in as little as 24 minutes